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Simon Gulliford
CEO
Gulliford Consulting LTD
Simon began his career as an academic and was in the early 1990’s Head of Marketing Faculty at Ashridge Management College. He was also a Visiting Professor at Cass Business School and Henley Management College.

In 1992 he set up Simon Gulliford Consulting and since then has undertaken major marketing projects for a broad variety of organisations. In this capacity he was Marketing Director of Sears plc, and spearheaded the relaunch of Selfridges and its extension into Manchester and Birmingham. He also repositioned Wallace.

During the mid 1990’s Simon was Marketing Director of EMAP and during this time developed and launched titles such as FHM, RED and Heat as well as creating and building the Magic Radio brand. In 2000, he became the Chief Marketing Director of Barclays operating across 63 countries. During this period, he put in a new Product Development Process which created significant value both in business banking and wealth management.

For 3 years he acted as Chief Marketing Director for Standard Life and helped manage the brand effectiveness during the financial crisis in which time Standard Life was one of the few organisations to sustain profitable growth. When Carolyn McCall was appointed Chief Executive of easyJet, Simon was drafted in to help develop a new business strategy and construct an entirely revamped marketing function. In addition to these initiatives Simon has enjoyed success across a wide variety of industries and has developed new projects for brands as diverse as Dresdner Kleinwort Benson, Aunt Bessie’s, Ginsters, Linn Products and Harper Collins.


Simon has also enjoyed a series of Non-Executive Directorships having been on the Board of St James’ Place, Aegon, Morgan Sindall and William Jackson. As a Non-Executive Director of Aegon plc, Simon has operated as an approved person and as a consequence has been heavily involved with both the FCA and PRA. His expertise was particularly called upon on matters related to treating customers fairly and ensuring the views of the customers were being correctly represented throughout the organisation.

During Simon’s time as Non-Executive Director at St James’ Place, he contributed to the FSA’s review of the business and helped to devise a new set of market strategies that were ultimately considered to be entirely compliant.

Simon became chairman of Hendy motor group during a period of financial crisis. Since his intervention the business has returned to industry leading levels of profitability. New investors have been brought on board, the company has re-banked and a major acquisition has been successfully completed. The company now turns over £620 million, sells 50,000 vehicles represents 11 brands and employs 1134 people. Interestingly he has had a successful career as an entrepreneur having owned and operated a chain of Car dealerships for 11 years.

He brings an unorthodox mix of academic rigour, practical experience and a deep appreciation of how to make things happen at both the most senior level of organisations and at the point where customers interact with organisations.