Project Description

Prior to leading White Stuff, Jo had one of the most recognisable jobs in High St fashion responsible for womenswear, lingerie and beauty at Marks & Spencer to support and grow their £4 billion turnover. Jo has a reputation of combining creativity and commerciality to her decisions with a unique understanding of what women want. She was head hunted by M&S to transform their lingerie and beauty portfolio in 2012. Jo immediately grew lingerie sales by expanding their range of large cup sizes through understanding that most women could no longer fit the M&S range. She simultaneously patented and launched a new ‘bra fit’ online app. Her understanding of digital made M&S once again exciting with the overnight try & test experience for customers. Jo also transformed the quality of beauty products plus made M&S a destination experience with the introduction of nail & brow bars and branded gifts. Together these innovations grew beauty sales and increased footfall across all stores. Prior to M&S Jo spent 7 years with Next growing their womenswear product line.